Analytics Overview
Track game engagement, player behavior, and performance with Playgent's lightweight analytics system.
Event Lifecycle
Every game session follows this flow:
Player lands on page → Load
↓
Game scrolls into view → Impression
↓
Player clicks "Play" → Start
↓
┌───────────────────┐
↓ ↓
Complete Exit
(finished game) (left early)Events
Load
Triggered when: The game widget loads on the page.
What it tells you: How many times your game was loaded, regardless of whether players scrolled to see it or interacted with it.
Impression
Triggered when: The game becomes visible in the player's viewport (at least 50% visible).
What it tells you: How many players actually saw your game. This is your true reach metric—more accurate than page loads since it excludes players who never scrolled down to your game.
Start
Triggered when: The player clicks "Play" and begins the game.
What it tells you: How many players engaged with your game. The ratio of Starts to Impressions shows how compelling your game's cover screen is.
Complete
Triggered when: The player finishes the game.
What it tells you:
- How many players completed your game
- How long they played (duration)
- Completion rate (Completes ÷ Starts)
Exit
Triggered when: A player leaves without completing the game (closes tab, navigates away, or switches tabs).
What it tells you:
- How many players abandoned the game
- How long they played before leaving
- Why they left (tab switch, page close, navigation)
Data Collected
From the Player's Browser
| Data | Description |
|---|---|
| Language | Browser language setting (e.g., English, Spanish) |
| Timezone | Player's local timezone |
| Referrer | The page they came from |
From Our Servers
| Data | Description |
|---|---|
| Country | Geographic location |
| Device | Mobile, Desktop, or Tablet |
| Browser | Chrome, Safari, Firefox, etc. |
| Operating System | iOS, Android, Windows, macOS, etc. |
For Each Event
| Data | Description |
|---|---|
| Content ID | Identifies which game was played |
| Game Type | Category of game (Trivia, Word Game, Puzzle, etc.) |
| Title | Name of the specific game |
| Duration | How long the player engaged (for Complete and Exit events) |
Key Metrics You Can Track
| Metric | Formula | What It Means |
|---|---|---|
| Viewability Rate | Impressions ÷ Loads | % of page loads where the game was actually seen |
| Start Rate | Starts ÷ Impressions | % of viewers who started playing |
| Completion Rate | Completes ÷ Starts | % of players who finished the game |
| Average Play Time | Total Duration ÷ Completes | How long players typically spend |
| Drop-off Rate | Exits ÷ Starts | % of players who left without finishing |
Privacy
- No personally identifiable information (PII) is collected
- No cookies are used for tracking
- All data is aggregated for reporting
- Geographic data is country-level only (no city or precise location)